The Mystery of the Disappearing JK Rowling Poster

“Fantastic addition to Waverley Station, Edinburgh! tweeted For Women Scotland, on the afternoon of July 27th 2020.

The new addition was an “I heart JK Rowling” digital poster, conceived, designed and paid for by Kellie-Jay Keen (aka Posie Parker) of Standing for Women.

By this morning the tweet had gathered over 2.5k ‘likes’. Some people posted photos of themselves beside the poster while others speculated as to where in Scotland a similar version could be displayed next. Suggestions included projecting it onto Holyrood Castle or emblazoning it on a banner attached to a plane flying low over the Forth Bridges.

You can see Kellie-Jay’s vlog about the action, ‘For the Love of Rowling’ on her YouTube channel, here.

If you’re reading this, you probably know the story so far: author JK Rowling stands accused of transphobia for acknowledging biological sex and standing up for women’s rights and against the medical transition of children.  The ensuing witch hunt and Rowling’s refusal to back down has resulted in her assuming the status of a modern day folk devil in the eyes of some and a feminist hero in the eyes of others.

The saga is summed up perfectly in Rebecca Reilly-Cooper’s piece, ‘J. K. Rowling and the trans activists: a story in screenshots’, which chronicles the torrent of abuse Rowling received for expressing her position. If you haven’t read it yet, I highly recommend doing so.

Pink News ran a short piece about the poster, calling Keen “a notable trans-exclusionary radical feminist”, claiming the words ‘adult human female’ were a ‘common anti-trans dogwhistle to invalidate trans women’s existence‘, and posting a fake link to her YouTube vlog.

Others were also unhappy.

You’re literally making Edinburgh look an unwelcoming and transphobic city. Congratulations.” grumbled one Twitter user. “The city has a high population of students and a majority of them are trans allies. Seems unlike our public transport“.

The advert was up for two days before, predictably but disappointingly, Network Rail Scotland (NRS) removed the poster.

This advert is no longer being displayed at Edinburgh Waverley. The poster in question is against our code of acceptance for advertising in our stations owing to its political nature. We do not allow advertising that is likely to support or promote one viewpoint over another. tweeted Network Rail Scotland.

“Isn’t that the point of advertising,” pointed out one Twitter user in response, “pushing one viewpoint over another?”

“But you will advertise companies who pollute developing countries?” asked another.  “Or companies that operate sweatshops? Or companies that test on animals?”

One tweet referred to the poster as,a simple statement of appreciation of one of Scotland’s most successful authors,” and a third asked, “what’s political about being a fan of a famous author?”

You’ve chosen to take a profoundly political stance, giving a huge “screw you” to women, but you can’t even bring yourself to admit it,” replied another on the thread.

“Remove your penalty fare posters!” tweeted another. “They share the viewpoint that people without money, homeless people, don’t deserve to travel. It’s your politics that people should pay for transport.”

Indeed, SNR’s claim to have removed the poster on the grounds that it was political seems somewhat dubious given that it currently sports a rainbow flag in its logo.

In the early hours of July 30th, The Times reported that an NRS company source told them the poster had been removed because while the words themselves were harmless, their context was likely to cause offence.

“We are in incredibly sinister times when an expression of love and solidarity is perceived to be hateful,” responded Kellie-Jay.

“(JK Rowling is) the most famous author in the planet. Edinburgh is her home.” tweeted For Women Scotland.  “It’s her birthday. She has given millions to charity. She inspired children to read again. She believes in human rights for all, including women.”

“People all over the world love JK Rowling.” commented Tania. “You’ve removed a perfectly lovely attraction for the sake of a few rampant narcissists who think everything is about them.”


Are we to accept that a poster expressing love for a children’s author is a political act that could be construed as hateful? This level of censorship, based on the subjectively perceived subtext of a declaration of love, is milk-curdlingly sinister. The UK seems to be entering a dark and dismal place as far as free speech goes and we should be very, very concerned.

On an upside, the Streisand effect is in full swing here. Left unsensationalised the poster might not have captured the interest of the general public. An article about the poster’s removal in the Times will extend that reach way beyond a railway station. Hopefully, over breakfast this morning, thousands of people will be spluttering “What the fuck??” into their coffee as they read how ‘I heart JK Rowling‘ is considered to be a subversive political statement that must be suppressed.

While Rowling hasn’t acknowledged the poster, it’s a fair bet to assume she’s aware of it. I hope she’s also aware of the appreciation and support she has from those of us with voices less powerful than her own.

I read the Harry Potter books aloud to my kids when they were little, and read them to myself both before and afterwards. And now I get to love her all over again.

JK Rowling is 55 tomorrow.

Happy birthday, Joanne.


About Lily Maynard

Shamelessly gender critical. There's no such thing as a pink brain, a lesbian with a penis or a gender fairy. Transitioning kids is child abuse.
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6 Responses to The Mystery of the Disappearing JK Rowling Poster

  1. Dr Brian Robinson says:

    Great piece! Great idea by Kellie-Jay! JKR fantastic woman. Free exchange of ideas, reality, logic, biological necessity and honesty with respect to women!

  2. Brummie friend says:

    Thank you lily, i was just wondering what news was to be announced on Kellie-Jays you tube, and now realise it will be to do with this. Unusually I’m not a huge fan of Harry Potter but love JK Rowling for using her voice so bravely against such an awful backlash,
    Kellie-Jay is very clever , love her too for not backing down .

  3. Jacky H says:

    Happy Birthday dear J K Rowling.

    And thank you, Lily.

    Another bullet in the foot for the transactivists via the Streisand Effect.

  4. Ophelia Fader says:

    The WERTs (Women-ExclusionaryReactionaryTrans) complain even though they wish to do unto others what they object to having done to them — assigning descriptors to those who don’t want to be labelled. I’m not a cis-woman. I’m a woman. I have two X-chromosomes. Trans-women (a perfectly acceptable term) will always only have one. Them’s the facts.

    I realize this will be terribly offensive to snowflakes who appear to be ashamed to be Trans — where’s their PRIDE in being their self-identified persons??

    I have always stood up for their right to be trans-women — will they stand up for mine to be, quite simply, a woman??

    Trans-woman: don’t judge me!
    The “offender”: it’s ok, I identify as a Judge!

  5. Adrian Winchester says:

    I recently heard Pink News being described as “a comic”, but their standard of journalism is even worse than I thought. I’m no expert on Keen-Minshull, but she makes it very clear that she’s not a “radical feminist”, so it’s laughable that they ignore this, simply so that they can throw in their “TERF” slur.

    Removing the poster is tiresome idiocy. Instead, let JKR’s critics add another saying “JKR is a TERF”, if they are willing to pay for it. If a legal person felt there was scope to take action to get it reinstated, I’d happily contribute to a crowdfunding appeal!

  6. FeistyAmazon says:

    I’ m waiting for my first Women: Adult Human Female sweatshirt and cup. Its amazing it came to this. Anyone who doesnt conform to transcult dogma is villified, especially if Female. I am proud of JK Rowling for sticking it out, despite her ” stars” that would be NOTHING without her creative imagination. I willbe buying more of Rowling’s products as well..

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